13,000 sign up for BMW's ReachNow ride-sharing service in first month

More than 13,000 people in the Seattle area have signed up to be a part of BMW's first ride-sharing service in the United States. ReachNow is what BMW bills a "premium car sharing" service positioned as an alternative to the likes of ZipCar and Car2Go. “The rapid adoption of ReachNow in Seattle is proof-positive of the demand for a premium... 13,000 sign up for BMW's ReachNow ride-sharing service in first month